Privacy policy

Here is the updated and professionally formatted version of your Privacy Policy. The "Last updated" date has been adjusted to reflect today's date.

Privacy Policy

This Privacy Policy details how Fabric by Missy Rose collects, utilizes, and discloses your personal information when you visit our website, make a purchase, or interact with our services. By accessing or using our services, you consent to the data practices described in this policy.

1. Contact Information

Fabric by Missy Rose Pre-Order is the controller of your personal data. For inquiries regarding this policy, detailed information about our privacy practices, or to lodge a complaint, please contact us using the information below:

Email: missy@missyrose.com.au
Mailing Address: Fabric by Missy Rose, PO BOX 7043, Sippy Downs QLD 4556, Australia

2. Information We Collect

To provide and optimize our services, we collect specific information when you interact with our platform:

Device & Usage Data: Automatically collected data including your web browser version, IP address, time zone, viewed pages, and the search terms that directed you to our site.
Order & Customer Data: Information necessary to process transactions, including your name, billing and shipping addresses, payment details, email address, and phone number.
Support Interactions: Data provided directly by you when seeking customer assistance to help resolve inquiries.
SMS/MMS Data: If you opt into our text message marketing, we collect your phone number, consent status, subscription source, and message metadata.
Cookies: Small data files placed on your device to ensure site functionality and to analyze user behavior.

3. How We Use Your Information

We process your personal data for the following operational and commercial purposes:

Providing Services: To securely process payments, arrange shipping, and fulfill orders.
Communication: To deliver order confirmations, shipping updates, and customer support responses.
Marketing & Promotions: To send updates regarding new products and special offers, contingent upon your explicit consent.
Analytics & Improvement: To analyze customer site usage, thereby improving our products and user experience.
Personalization: To tailor site content and advertising to your specific interests.
Fraud Prevention & Security: To screen orders for potential risk or fraud and to ensure compliance with legal obligations.

4. Legal Basis for Processing

In accordance with applicable privacy laws, we process your personal data based on the following lawful grounds:

Consent: Explicit permission provided by you (e.g., for marketing communications).
Contractual Necessity: Fulfillment of the contract between you and Fabric by Missy Rose (e.g., processing an order).
Legitimate Interests: Operations that do not override your fundamental rights, such as site analytics or fraud prevention.
Legal Obligation: Compliance with mandatory statutory requirements.

5. Cookies and Tracking Technologies

Cookies enhance your browsing experience by remembering your preferences and actions. We deploy functional, performance, advertising, and social media cookies. For a comprehensive overview of the cookies utilized by our platform provider, please review the Shopify Cookie Policy at https://www.shopify.com/legal/cookies.

6. SMS/MMS Marketing

By opting into our SMS/MMS marketing, you consent to receive recurring automated promotional and personalized text messages.

Consent: Agreement to receive marketing messages is not a condition of purchase.
Opt-Out & Assistance: You may opt out at any time by replying STOP. For support, reply HELP or contact missy@missyrose.com.au.
Cost & Frequency: Standard message and data rates may apply. Message frequency varies.
Service Provider: We utilize Klaviyo for SMS management, processing your phone number, consent status, and message metadata.
Transactional Messages: Opting out of marketing messages does not preclude the receipt of essential transactional notifications regarding your orders.

7. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information. Data is shared exclusively with trusted third-party service providers essential to our operations:

Shopify: To host and power our e-commerce platform.
Klaviyo: To manage email and SMS marketing campaigns.
Payment Processors: To securely authorize and handle transactions.
Logistics Partners: To facilitate order fulfillment and delivery.
Analytics Providers: Including Google Analytics, to evaluate site performance and customer engagement.
Legal Authorities: When legally compelled by a subpoena, to comply with applicable laws, or to protect our legal rights.

8. International Data Transfers

Your personal data may be transferred to and processed in jurisdictions outside of Australia, including the United States and Canada, where our service providers maintain operations. We implement appropriate safeguards to ensure your data remains protected during international transfers.

9. Data Retention

Personal information collected during the order process is retained for our administrative records until you formally request its deletion.

10. Your Privacy Rights

Under the Australian Privacy Principles (and the GDPR for applicable residents), you possess specific rights regarding your personal data:

Access: Request a copy of the personal data we hold about you.
Correction: Request amendments to inaccurate or incomplete data.
Deletion: Request the erasure of your personal information.
Portability: Receive your data in a structured, commonly used format.
Restriction: Object to or restrict specific data processing activities.
Withdrawal of Consent: Revoke consent for data processing at any time.

To exercise these rights, please contact us. If you are dissatisfied with our resolution, you have the right to lodge a formal complaint with the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au/privacy/privacy-complaints.

11. Do Not Track & Global Privacy Control (GPC)

Please note that we do not alter our data collection and usage practices when we detect "Do Not Track" or GPC signals from your browser, as a consistent industry standard has yet to be established.

12. Third-Party Links

Our website may feature links to external, unaffiliated sites. We hold no responsibility for the content, privacy practices, or security of these third-party platforms.

13. Security Protocols

We implement reasonable commercial precautions and adhere to industry best practices to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

14. Children's Privacy

Our platform is not directed toward individuals under the age of 16. We do not knowingly collect personal data from children.

15. Policy Modifications

We reserve the right to modify this Privacy Policy periodically to reflect operational, legal, or regulatory updates. We encourage regular review of this document. For further details on our operational procedures, please consult our Terms of Service and Returns Policy.

Last updated: June 11, 2026